If you’re stressed about how to write an “About Us” page for your website, it probably means you know the importance of having a good one. An “About Us” section is an opportunity to introduce yourself on your own terms. It’s also a visitor’s first encounter with the people and story behind your site, and a strong page will transfer your passion on to your readers.

A good “About Us” page starts with the basics, but quickly moves beyond them. Yes, users need to know who you are and what services you provide. But your page should also acknowledge the softer stuff that people are curious about.